Posted April 26, 2012 by Charline Schmerber
Should we encourage the right of the employee or the employer? According to Article L. 2281-1 of the Labour Code, employees have a legitimate right of expression "on the content, the conditions for the exercise and organizing their work." This right may be exercised outside the professional sphere. In terms of the right of the employer, the company [...]
Posted March 28, 2012 by Franck Perrier
Social media are online today for employees a privileged place of expression. Facebook, Twitter, on forums and blogs are held all types of conversations: conversations about brands, privacy but also on working life. The social web has mutated consistent: the sphere [...]
Posted December 2, 2011 by Charline Schmerber
The daily DNA (Latest News from Alsace) has an article on brands and social networks an interesting perspective on the advent of this new active consumer that is now called "consum'actor". While the number of users of social networks large public continues to grow, brands have realized the marketing challenges [...]
Posted October 19, 2011 by Franck Perrier
As part of a day devoted exclusively to social media, organized by IREP, I will speak at midday on the theme of commitment to serve the marketing e-reputation. The emergence of a social web where consumers become consum'actors becomes a powerful tool for brands. Hell or paradise, the e-reputations are built and [...]
Posted June 27, 2011 by Charline Schmerber
Establish a charter community management allows users to frame the discourse of the brand on social media, it sets the rules, the nature. It is an essential document when a trademark has identified a need for support in the establishment of a process of community management. Internal / External: any "contract" [...]
Posted June 6, 2011 by Charline Schmerber
"Your brand is not what you say but what says Google" (Chris Anderson - Editor of Wired). It is the same for businesses. 80% of what is said about a brand comes from the Internet. Today, a tweet on for eight brands. WHY THE [...]
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