reseaux-sociaux

Brands and Social Networks: What levers?

Posted April 5, 2011 by Franck Perrier

I was recently interviewed by Delphine Parlier Timbuktoo co-founder of a company to create brand names. Specializes in naming the last 5 years, it "puts his creative energy to your projects mark" by using innovative technologies. Here is the conversation I had with her. Delphine - The [...]

Read more

strategie-internet-idaos

France Televisions - How to move to digital marketing? - LeWeb10

Posted January 5, 2011 by Franck Perrier

Franck Perrier, founder and Idaos The Digital Academy, talks about digital marketing: how consumer brands must include the evolution of communication in their web client? Interview for France Televisions LeWeb10 conference. Interviewed by Jacques Froissant - Altaïde: Recruitment RH2.0 & 2.0

Read more

Understand conversations and communities on the Web

Posted November 21, 2009 by Franck Perrier

The web is primarily a way to initiate conversations between brands and consumers, between employees, between users, between companies. A picture is worth a thousand words, as this light given by Brian Solis, dating from 2008 and updated most recently in the publication of his book.

Read more

Experts from the Institute Idaos remake digital marketing

Posted October 20, 2009 by Franck Perrier

The team of the Institute was held yesterday Idaos around a dinner to enrich themes and discuss the methodology of training in digital marketing. Our goal is to help brands and businesses in the acquisition of knowledge and practice on the web. All our courses are organized around a theoretical dimension, update [...]

Read more

Paris 2.0 - September 23, 2009: 2.0 Media and entertainment experience - you it reinvents the Web TV?

Posted September 28, 2009 by Franck Perrier

Meet me on the occasion of 2.0 bustling Paris organized by Jérémy Dumont New technologies, new uses, new offers: production and reception, the issues of audiovisual content more complex. How to evolve it? What changes in content management? terms of availability (flow / stock, catch-up, vod, long tail, mobility ...) [...]

Read more