strategie-internet-idaos1

Buy a fan on Facebook. At what cost? How does it work? And what good is it really? - Interview with Franck Perrier in Atlantico

Posted January 27, 2012 by Franck Perrier

Franck Perrier, CEO Idaos and the Digital Academy, answers questions of Arnold Tournemire of Atlantico around the title: buy a "fan" on Facebook, how much does it cost? Today, these groups of fans on the social network have become real tools for strategic communication, marketing and market research. These [...]

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reseaux-sociaux

Brands and Social Networks: What levers?

Posted April 5, 2011 by Franck Perrier

I was recently interviewed by Delphine Parlier co-founder of Timbuktoo, a development company brand names. That specializes in naming the last 5 years, she "puts his creative energy to your projects marks" by using innovative technologies. Here is the conversation I had with her. Delphine - The [...]

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The Academy and Idaos Digital Strategies in the magazine

Posted January 20, 2011 by Franck Perrier

Cathy Leitus in Strategies Magazine January 20, 2010, made a lap of agencies that support their customers in training. DDB, Nurun, Vanksen are honored and qu'Idaos Digital Academy and she has to have followed an opposite approach: consultancy and training to operational marketing. [...]

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Interview in L'Express - promote its brand on social media - November 24, 2010

Posted November 25, 2010 by Franck Perrier

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Press Club de France - December 16, 2010 - The iPad: What opportunities for brands and media?

Posted November 23, 2010 by Franck Perrier

Intervention in the morning exclusively for members of Press Club de France or I will intervene in an exchange with Isabelle Bourdet, its director. If you can get there, you can read my analysis and views on this subject here. The iPad has caused a break for users, brands and media [...]

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MEDEF - December 2, 2010 - What marketing strategies on Facebook?

Posted November 22, 2010 by Franck Perrier

I will be hosting this Thursday a luncheon for members of MEDEF on opportunities for brands to engage in conversations with Internet users. What is engagement marketing? How to develop a strategy on Facebook? BtoB or BtoC, what options? How to launch and lead their communities? How to choose a partner agency or application [...]

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