Posted June 27, 2011 by Charline Schmerber
Establish a charter community management allows users to frame the discourse of the brand on social media, it sets the rules, the nature. It is an essential document when a trademark has identified a need for support in the establishment of a process of community management. Internal / External: any "contract" [...]
Posted June 6, 2011 by Charline Schmerber
"Your brand is not what you say but what says Google" (Chris Anderson - Editor of Wired). It is the same for businesses. 80% of what is said about a brand comes from the Internet. Today, a tweet on for eight brands. WHY THE [...]
Posted July 22, 2010 by Franck Perrier
Emeric Ernoult, Co-founder and Commercial Director Affinitiz, a company specializing in the development of Web technology and community platforms "social media", has just published a white paper on Communities brand. Download it here without even enter his email: this is the real free web! In fifty pages, [...]
Posted November 21, 2009 by Franck Perrier
The web is primarily a way to initiate conversations between brands and consumers, between employees, between users, between companies. A picture is worth a thousand words, as this light given by Brian Solis, dating from 2008 and recently updated for the publication of his book.
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