The risk areas are multiple brands: deformation messages, attacks on the brand and its values, exposure to image rights. How to successfully manage its brand in an environment where the content comes from several sources, internal, external, or product purchased or generated by consumers (UGC or CGC)?

Mission

We help our customers build their strategies presence on social networks to enable them to produce content suited to these new media and better understand the viral aspect of these community areas (buzz, crisis management, campaigns, etc.).

Benefits:

• Positioning on the social Web
• Marketing strategies on Facebook and other social networks
• Definition of editorial strategies
• Developing charters behavior
• Development of a strategy of buzz
• Anticipating a crisis management