Press Club de France - Tuesday, January 24, 2012 - The Open Graph of Facebook for brands

I will speak Tuesday, January 24 during a conference with Isabelle Bourdet, director of the Press Club in the afternoon. This exchange is restricted to members of the Press Club de France , do not hesitate to contact me if you wish to attend.

FACEBOOK: What levers for your brands?

The social network of Mark Zuckerberg with 800 million members has become a true media. First competitor to Google, if one refers to the purchase of advertising space, Facebook is a powerful tool in terms of operational marketing for companies that have chosen to invest. There are now 1.5 million companies holding a Facebook page.

Facebook is an evolving medium. The summit of San Francisco to Facebook in October 2011 has clearly set out the framework with new ad: creating the subscribe button, setting up the ticker of the new timeline. How can advertisers use them?

However, several questions arise: what strategy should be set up on Facebook? what are the levers to activate your brands? What ROI should you expect?

Through various examples we will share the marketing potential of Facebook for your business, the new interface and on the future of Facebook Open Graph 2.0 or custom open graph.