IDAOS

Response morning exclusively for members of the Press Club de France and I will speak in an exchange with Isabelle Bourdet, its director.

If you can get there, you can read my analysis and views on this subject here .

The iPad caused a disruption for users, brands and media? How? The number of units sold by Apple up to 7 million in 2010 according to iSuppli Corp..

The owners of Pad I are addicted:

- More than 10 per day taken in hand for 2 hours of consumption at the expense of other media. Who? Maybe not what you think.

- They spend about 27 € a month and have a craving for publicity. This fund you it's contents?

- The press may find it a real business model?

- Brands are they going to pick a potential additional attraction for their customers.

We discuss these issues through examples from the United States: Conde Nast, Wired, Gucci, BMW and others.

Idaos founder and Digital Academy, Franck Perrier is a specialist in new media on the Internet. It is the source of Eyeka. Com, which he co-founded and directed and former CEO of Corbis.