IREP - Thursday, October 20, 2011 - The commitment to serve the marketing e-reputation
Posted October 19, 2011 by Franck Perrier
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As part of a day devoted exclusively to social media, organized by the IREP , I will speak at midday on the theme of commitment to serve the marketing e-reputation.
The emergence of a social web where consumers become consum'actors becomes a powerful lever to the marks. Hell or Heaven, e-reputations are constructed and put in risk. How to protect your online reputation? How to engage consumers to build a positive online reputation?
Other interventions that day very rich, I noted:
Stephen Rappaport on Social Media Listening for business advantage
Daniel Bo on the typology of brand community
Well William on the value of Facebook fans
and more: see the program here
