Press Club de France - Tuesday, May 31 - E-reputation: hell or heaven for brands?

Posted May 12, 2011 by Franck Perrier

Conference later in the day reserved exclusively for members of the Press Club de France and I will intervene in an exchange with Isabelle Bourdet, its director. Feel free to contact me if you want to attend, I have a few invitations as skeaker. E-reputation: hell or heaven for brands? The web [...]

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Web 2.0 - ESCP - Tuesday, April 26 - The use of social media by companies

Posted April 15, 2011 by Franck Perrier

The ESCP europe organizes Tuesday, April 26th web conference for students and their guests. The aim of this conference is to raise awareness of business school on the trades and challenges of Web 2.0 for the industry they plan finally as a possible career opportunity. I will attend the table [...]

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Marketing 2.0 - Monday, March 28 - Brand management and social media from the Consumers Point of View

Posted March 23, 2011 by Franck Perrier

I lead a panel discussion Monday at the conference of Marketing 2.0. We will discuss issues of brands and social media in terms of consumers. Testimonials: Jef Vandercruys, InBev Global Project Leader Digital connection Nick Ayres, Social Marketing Manager IHG Introduction & Moderation: Franck Perrier Director IDAOS

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MEDEF - March 17, 2011 - Social Media Professionals: How to serve the company?

Posted March 14, 2011 by Franck Perrier

I host a luncheon Thursday, March 17 for members of MEDEF on the possibility of professional social networks serving the company. These professional social networks are they not as a first step in a risk-free face communication media like Facebook? What is it really? What are the business tactics [...]

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Mobile 2.0 - March 8, 2011 - An emerging market, the shelves ...

Posted March 1, 2011 by Franck Perrier

Programming rich Mobile 2.0 for the 2011 edition. I invite you to join us. I lead the roundtable very feminine, March 8 forces, dedicated to the shelves, about qu'Idaos knows well. 12:40 A-12H emerging market, the shelves .. Moderator: Franck Perrier Anne Browaeys Idaos Founder, CEO of the group FullSIX Joseph Pérez [...]

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Press Club de France - December 16, 2010 - The iPad: What opportunities for brands and the media?

Posted November 23, 2010 by Franck Perrier

Intervention in the morning exclusively for members of the Press Club de France and I will intervene in an exchange with Isabelle Bourdet, its director. If you can get there, you can check the analysis and my views on this subject here. The iPad caused a disruption for users, brands and media [...]

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