Mobile 2.0 2012 Think Local, Act Local

Mobile 2.0 - Thursday, March 8, 2012 - Think Local, Act Local

Posted March 5, 2012 by Franck Perrier

At the conference of mobile 2.0, I will animate roundtable on the theme Think Local, Act Local. You can attend this event March 8, 2012 from 10am to 10:40. After the extension links via the "global village" of the web, mobility and geolocation offer new insights into [...]

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apple-ipad

What are the three models for the Press on shelves / iPad?

Posted March 3, 2011 by Franck Perrier

I hear that the shelves, or should I write the slate, will save the press, who never stops trying to reinvent itself. At the time of the iPad2, presented yesterday, "a quintessential product upgrade" and the launch of the news of Rupert Murdoch, The Daily, exclusively on the shelf last month (February 2), it seemed interesting to analyze exploitation [...]

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Mobile 2.0 - March 8, 2011 - An emerging market, the shelves ...

Posted March 1, 2011 by Franck Perrier

Very rich program for the Mobile 2.0 2011 edition. I invite you to join us. I will moderate the roundtable very feminine, March 8 forces, devoted to shelves, about qu'Idaos knows well. 12:40 A-12H emerging market, the shelves .. Moderator: Franck Perrier Idaos Anne Browaeys Founder, CEO of the group FullSIX Joseph Perez [...]

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Media Junkie - TV makers - What is really the IPhone? - December 9, 2010 -

Posted December 9, 2010 by Franck Perrier

A revolution is underway since 2009. This revolution not yet weighs heavy: 0.68kg to be exact. This is the iPad. Strong sales growth, proliferation of applications or diversification of uses, the potential is enormous for the famous tablet featherweight ... What is really the IPhone? Everyone [...]

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Press Club de France - December 16, 2010 - The iPad: What opportunities for brands and media?

Posted November 23, 2010 by Franck Perrier

Intervention in the morning exclusively for members of Press Club de France or I will intervene in an exchange with Isabelle Bourdet, its director. If you can get there, you can read my analysis and views on this subject here. The iPad has caused a break for users, brands and media [...]

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iPad: identify opportunities for brands from the study Fullsix

Posted November 18, 2010 by Franck Perrier

Fullsix The agency has just revealed the results of its study on the iPad has two big advantages. It establishes an objective barometer of the first use of the media in France and the sudden twists to popular belief. Among them, the idea that it is a mobility tool or a tool used for business purposes. 400 [...]

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