The hour of consum - Interview with Franck Perrier in DNA

The daily DNA (Latest News from Alsace) suggests in an article on brands and social networks an interesting perspective on the advent of this new active consumer that is now called "consumer-'. While the number of users of social networks large public continues to grow, brands have realized the marketing challenges of the new spaces: from their conquest is now usually part of their marketing strategies.

The article also falls on the bad buzz Nestlé - Greenpeace, the true guerrilla web organized by an NGO and is now one of the most striking examples of crisis management situation of the past two years. In this context, e-reputation Franck Perrier was interviewed by Christian Bach stressing, once again, the impact of social networks and the fact that these new spaces dedicated public speaking and "making power of consumers, consum. "

You can find the full article here.