The 3 pillars of the Community Management

"Your brand is not what you say but it says that Google" (Chris Anderson - Editor in Chief of Wired). It is the same for businesses. 80% of what is said about a brand comes from the Internet. Today, a tweet on eight brands.

WHY THE COMMUNITY MANAGEMENT TAKES IT AS A PLACE?

These statistics indicate that Internet users have therefore taken some control over the marks on the web. The explosion of the web has resulted in the creation of new areas of conversation: blogs, forums as well as new social networks like Facebook, and microblogging sites like Twitter.

Hence the importance of regular attendance, and controlled relevant social media to leverage speech and create content from a positive value for a brand.

THE THREE PILLARS OF THE COMMUNITY IN OUR MANAGEMENT APPROACH IDAOS

He does not want to be able to speak it well. Envy is a necessary ingredient but it must be accompanied by a precise methodology and constructed to carry an action of speaking about social media.

The DNA of the brand

Our thinking starts upstream, around the brand and its DNA. Understanding brand values ​​equivalent to the following questions: Who speaks what identity? how to talk to my target? what tone to use? calls how do we dialogue?

The editorial strategy

It is central to determining the nature of content to put online, and to ensure the sustainability of public speaking. It must be conceived and built over time, a speech is relevant in any specific action. A brand is often rich in various types of content: text, but photos and video. This type of rich media content has a strong power of viralization allowing this to continue speaking out of chat rooms on which they are originally posted.

Animation

The last pillar of community management is the animation of the page. This is generally why the players community management speak, forgetting to work on the one hand and identity on the other hand, the editorial strategy. The animation should be structured and consistent. It is usually associated with a notion of frequency. It must assess whether it can post daily or whether it should consider making his comments in another way. It also fits all the peripheral elements: management games, moderation, interaction with users on the comments, crisis management etc..