IDAOS

Carlos Ghosn, Chairman & CEO, Renault SA & Nissan Motor Co., Ltd.. Introduced today in front of LeWeb 2000 digital experts, entrepreneurs. His key point WAS "How to Think Outside of the box for brick and mortar industrie? "It's of course The Focus of Idaos and Here Are the key points Brought up by Mr. Ghosn Who Wants to Reinvent the car.

In Japan, cars ranked 17th In The interest for young people. The industry failed to Remain a symbol of modernity insdutry Because this IS are based optimization, not Risk Taking. Why? Because The stakes are high. The Megane program cost € 2 trillion.

Over the past decades, The Car Did Not Much Evolved while Dramatically Changed The World: environment; Geopolitical situations energy. The Basic Needs for Transportation Will not changed. Cars are Perceived as a problem. THEY Need To Be Perceived as a solution.

Today, everyday, cars are driven 1 trillion. By 2020, 2 billion cars driven Every Day Will Be. Why? Chinese, Brazilians, Indians and Many Others want to drive.

Electric Vehicles Can Be a breakthrough in technology, Processes, market strategies. It's good news for Aussi The Consumers. Renault IS starting selling The Leaf, 100% electrical, because this month in the U.S. and Japan. In U.S., 250,000 people Raised Their hand while only 20 000 cars Will Be available.

The Electric Car Is A platform Autonomous Because transportation Is A Basic Needs. It's open to Opportunities. It's $ 2 trillion returned EACH year. We'll Have to Rethink The Business with Innovation.

In His conclusion, Mr. Ghosn Called upon to help people move em fast to drive this revolution.

NB 15% ot the $ 1.5 billion marketing budget IS Spent Online And That share of marketing dépenses Will it increase. One Marketing Does not he see The Car as a commodity and wants to beef up The Emotional Side of the product.