A revolution has started since 2009. This revolution does not yet weighs heavy: 0.68 kg to be exact. This is the iPad. Strong sales growth, increasing diversification of applications or uses, the potential is enormous for the famous tablet featherweight ...

What is really the iPad? Everyone can use it? Does it cannibalize the computer, television or even the press? The professional it also tends to develop? On what is its business model?

These are all questions that Thomas Blard deals with two experts on the subject: Anne Browaeys, Director General Fullsix , and Franck Perrier, Director General of Idaos .